• Craig Miller

How Contractors Can Instantly Improve Their Marketing Message


Think about how you talk differently to your different friends. You know their personality and their preferences. It shapes how you communicate.

An avatar is basically putting a “face” to your typical (or ideal) customer.

Let’s say your clients are usually women in their 50s and 60s who like cooking and gardening. Politically they lean conservative, and they’re at that stage where their kids are grown. You decide to call your avatar Linda.

Make a list of specifics about Linda. She’s 59 years old and she lives in the suburbs outside of Fort Worth. She shops at Hobby Lobby, Home Depot, and Sam’s Club. Her oldest is 22 and her youngest is 19.

You get the idea.

It’s not a bad idea to find a random photo of someone who matches your mental image of Linda. Post that picture on the wall of your office along with all her characteristics. In fact, you could even choose one of your current customers, but don’t make it weird, LOL.

The next time you’re writing an email or creating a post for social media, it's a little easier to know what to say. You’re not talking to a vague group of people, you’re talking to a specific person.

The people you most want to reach will feel like you’re talking directly to them.

And that is exactly what you want.

To Your Success! Craig Miller Story Pro

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