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Massive Change (If You See a Fork, Part II)



In the previous article, I talked about the first of two approaches:


- Incremental change - Massive change


Let’s take a look at massive change.


Proponents of massive change tend to believe that big results require big shifts. It’s all about decisive moves and quick action. It requires a willingness to abandon anything that hasn’t worked or hasn’t worked well enough.


Whereas the incremental people see business as an index fund, the massive change people don’t have the patience for that sort of thing.


They’re more like venture capitalists or even angel investors. They believe that the success or failure of a venture is less about execution and more about positioning–being at the right place at the right time.


And they love speed.


Which kind of change agent are you?


Stay tuned for Part 3 where I’ll share my thoughts on the risks and rewards of these two approaches.


Craig Miller Story Pro

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