Let's Build Your Marketing Engine: The 7 Pillars
Great marketing is like a V8 engine. When all cylinders are firing, it produces tremendous forward motion. Here are the 7 Pillars of Construction Marketing.
Fast, Helpful Websites
Your website is your home base. It's where people go to decide if they want to do business with you.
Your website needs to be fast, and it needs to be helpful to prospective customers.
It's your trust building machine.
Your signature video brings clarity to your marketing. It makes it easy for people to understand what your company offers.
It also creates trust with your prospects. They can see your face, hear the sound of your voice, and create a human connection with you. And that's before they pick up the phone for the first time.
It's like a salesperson that works nights, weekends, and holidays to warm up your leads.
Google Business Listing
Your Google Business Listing is like a second website.
It should be fully loaded with helpful articles, great photography, and authentic reviews from your customers.
Let Google know you deserve to be found when people search!
Google Ads is a terrific way to get in front of people who are searching for what you want.
It's like SEO, but faster.
If you've already sworn off Facebook ads, you wouldn't be the first contractor to do so.
Unqualified Facebook leads are often a big waste of time. We filter the leads to find the ones that are serious, so you can spend your time with solid prospects.
When it comes to search engine optimization, there's a remarkably simple way to do it: Give people helpful information.
With our approach, we utilize both videos and written articles to increase the visibility of your company on social media and your website.
We're not a fan of copying and pasting generic information from the internet. With our approach, it'll sound like you, because it is you.
For big ticket construction projects, creating trust is essential.
Customer reviews help to build trust with your prospects, paving the way for larger sales and faster projects.