• Craig Miller

What to Say in Your Facebook Ad


So you’re ready to start advertising online, but you have no idea what to say. Here are a few pointers to get you headed in the right direction.


1. It all starts with the customer. What do your customers care about? Make them an offer that relates to what they care about. Here are some examples of things customers care about:

Ecommerce: Shipping cost Construction: Trustworthiness, time to completion Home Services: Quality of work, trustworthiness of staff Food: Novelty, taste


2. Be clear. And I mean, really clear. So clear it takes zero effort on your customer’s part to understand what you’re saying. Confused prospects do not buy. This relates closely to number 3.


3. Be concrete, not abstract. This is easy when you’re selling a physical product. “Here, buy this object.” However, when you’re selling something more complex, like business consulting, it's harder to give people a clear picture of what you’re offering.


Let’s say you’re an accountant, but not just one that does the books for a business. You help the business plan for the future. An abstract offer might say, “I help organizations meet their quarterly profitability goals by utilizing a finance-based approach to strategic planning.”

Sounds like a LinkedIn bio. To make it more concrete, say it this way: “I’ll use my accounting know-how to help your company make more money in the next 90 days.”


To Your Success! Craig Miller Story Pro


P.S. I help organizations achieve their forward-facing expansion goals through the use of digital marketing channels.

P.S.S. I help companies increase their revenue through the use of various online platforms.

P.S.S.S. I use Facebook ads to help you grow your business.

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